Silver is the color of sleekness, wealth, grace, and elegance. FedEx does a great job of using white in their logo, using the white negative space in between two letters to create a sneaky “arrow”. White is also frequently used as a contrasting color, either to create negative space in a logo or to compliment the other surrounding colors. If you choose white for your logo, you’ll want to be cognizant of who your target customer base is and how their cultural values might change the way that they perceive the color. For example, in some areas of the world, white is associated with weddings (thanks to a trend created by Queen Victoria), while in others white is associated with burials and mourning. The meaning of this color can change radically based on cultural values. White is often associated with cleanliness, peace, hygiene, simplicity, and sincerity. This list includes the colors most commonly used in brand logos to help you narrow down which colors evoke which emotions and associations, so you find the perfect logo color combinations to explore during your design process. Let’s walk through each color so you can understand the color psychology of each hue. To find the right color palette for your brand logo, you need to know what it means. Once you’ve made it through the brainstorming process, you’ll want to spend the time testing your logo to ensure it resonates with the people who matter most: your target customer. Given how time-consuming, labor-intensive, and expensive the logo creation process is, it can be tempting to try to speed through it as quickly as possible. What matters is that your logo resonates with your audience. We say this time and time again, it’s all subjective. The fact of the matter is, you are never going to be able to choose a color that is universally adored. Some people may find the color blue incredibly soothing because it reminds them of the ocean, whereas someone with severe thalassophobia may find the color blue terrifying. Remember that logo design is art, and art is subjective. Each Color Has Its DrawbacksĮvery color has its positive and negative connotations. Our logo uses the red, black, and white color combination. Try to stick to two or three logo colors maximum to avoid making it feel cluttered. For most businesses, though, it’s better to keep it simple. Google, one of the recognizable brands in the world uses blue, red, yellow, and green in their logo for a rainbow-inspired effect. Plenty of other brands use more than three colors. Examples of Famous Brand Color Combinations: In fact, around 95% of brands only use 2 colors in their logo, and only 5% use three or more. Right now, you’re getting a lay of the land, an important step in your journey to becoming a logo color expert. If you read that thinking, “But I have no idea what the color blue means,” no sweat. You can take this information and ask yourself: What does the color blue make people feel? Why do brands tend to try to evoke that in their logo? Why might someone want to use red instead? What does the color red indicate? While blue is the most common logo color, that doesn’t necessarily mean it’s the best. Let’s have a look at the choice in colors by the world’s biggest brands: One shade of color may work for one brand, while another business in the same industry may find a different color more effectively supports their goals. Logo design is an exercise in imagination, and there’s no out-of-the-box solution that will fit every business’s needs. It’s one of the key pillars of branding and marketing and it is a key player when it comes to deciding on your logo’s colors. Once you know what different colors mean, you’ll be able to better navigate color meaning to tell your brand story as effectively as possible.ĭon’t Skip: Business Trademarks 101: Registering Names, Logos, and Phrases How a Logo Color Influences Perception of Your BrandĬolor psychology is the study of hues and their influence on human behavior. This guide will walk you through everything you need to know about color theory for business. If there were, we might see varieties of golden arches on everything. While there are many best practices in the design world, there is no “one size fits all” model for logos. While the idea of finding “the right way” to use color can feel daunting, it’s actually a pretty approachable task. The most iconic, well-known logos share a couple of traits: The logo you choose for your brand should be instantly recognizable by your customers. Logos are everything you want to say about your brand without actually saying it.
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